Edwards Lifesciences TAVR / Videos
During my time as the VP, ACD/Art Director at FCBCURE, I led the HCP team on Edwards Lifesciences, working on TAVR (Transcatheter Aortic Valve Replacement). The original brief asked for a doctors panel video and our concepts were so well-received that the client selected two, effectively doubling the budget. We pursued a unique approach, developing a patient journey video that combined live-action footage with illustration.
