Zyrtec / Flexible Dosing Product Launch: "1Z or 2Z Day?"
My first Art Director job at JWT New York, AKA the good old days of print. My Copywriter (Will Ferrell doppelganger) and I came up with the "Is today a 1Z or 2Z day" concept for the launch of Zyrtec Flexible Dosing. People like us, with awful allergies, can relate to how their symptoms are better or worse depending on what they do or where they go. The new Zyrtec Flexible Dosing lets you decide how much medicine you need based on how bad your allergies are that day. So you decide: Is today a 1Z or 2Z day?
